Dorfman Jewelers

Click Here to Visit Dorfman Jewelers

Problem: Dorfman Jewelers, a second-generation, family-owned jewelry store, is known for its one-of-a-kind exclusive jewelry. As the industry evolved and a global market emerged, Dorfman Jewelers needed a revitalization of their brand to address these new dynamics, reconnect with their existing customer base and attract a new audience.

Solution: Print and direct mail campaigns synergistically communicated the feeling one would have by wearing Dorfman jewelry. Utilizing whimsical, charismatic images of women juxtaposed with striking jewelry and touting our new positioning line, “Wear it and be wonderful,” we sought to evoke the feeling of what it “felt” like to wear Dorfman jewelry. We reinforced the perception that Dorfman Jewelers are purveyors of “Haute Joaillerie” and exceptional quality pieces, a destination for exclusive, high-end jewelry and watches.

Additionally, a new website and social media initiatives were launched to connect globally and expand Dorfman’s customer base while providing relevancy and engaging their customers.


 

 


 

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361 NEWBURY STREET, BOSTON MA 02115 p 617 536 3399 f 617 536 4499

HOMESite mapprivacy statement

Work of Kaminsky Brand Group, Interactive
Interactive, digital solutions, social media, facebook, internet, brand building, interactive campaigns, flash, click through rates, cost per click, animated ads, static banner ads
Creation of website, development of effective site architecture plan, keywords, wireframe and effective online strategy to build brand awareness and business development