Integrated Campaigns


American Tower Corporation

A re-branding initiative resulted in a complete brand architecture system from corporate identity and collateral to advertising and interactive.

Diamond Dazzle Stik

We “brought out the bling” for a new product launch called the Diamond Dazzle Stik. 

TV, print and online advertising along with a viral strategy that captured 12,000 fans in 12 hours on the launch of the DDS facebook page. The spots were also nominated for a “people’s choice award” and earned a bronze medal at the Hatch awards for the best creative work in New England.

Mount Alvernia High School

A repositioning of Mount Alvernia High School facilitated the creation of a new identity, advertising, collateral, direct mail and digital initiatives. Enrollment increased over 200% for the seventh grade class.

RECENT BLOG POSTS

Has disruptive advertising gone too far?
Feb 18 2013
Posted by kaminskybrandgroup

Because it’s the cup
May 05 2012
Posted by kaminskybrandgroup

My Ideal Work Day
Mar 23 2012
Posted by kaminskybrandgroup

TWITTER

361 NEWBURY STREET, BOSTON MA 02115 p 617 536 3399 f 617 536 4499

HOMESite mapprivacy statement

Integrated campaigns, work of Kaminsky Brand Group
Integrated, campaigns, design, advertising, interactive, social media, digital, broadcast, branding, insights, problem / solution, strategy, positioning, viewbook, youtube, facebook, education, private high school, diamond dazzle stik, stick, diamonds, jewelry, cell phones, towers, american
Insights on how a marketing communications program changed perceptions impacting the bottom line. Repositioning a private high school, launching a jewelry product and rebranding a major corporation.