New England Law


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Problem: Raise awareness and elevate New England Law’s reputation amongst hiring partners and prospective students. 

Solution: Our communications strategy focused on the practical experience students receive through legal internships, classroom theory and clinical programs. This robust and diverse experience distinguishes New England Law graduates from their counterparts and was expressed with the tagline, “You can’t beat the experience.” 

A print campaign targeting the hiring community was placed in trade publications and business newspapers highlighting students’ technical skills and real-world experience.



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