Dorfman Jewelers


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Problem: With the passing of its founders, a dwindling clientele and an emerging global market, Dorfman Jewelers needed a revitalization of their brand to address these new dynamics, reconnect with their existing customer base and attract a new audience.

Solution: Our strategy was to create an emotional connection by expressing how one feels by wearing Dorfman jewelry. Utilizing whimsical, charismatic images juxtaposed with striking jewelry and synthesized by the line, “Wear it and be wonderful,” we sought to position Dorfman Jewelers as a destination place for exceptional, one-of-a-kind high-end jewelry.


 

 


 

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361 NEWBURY STREET, BOSTON MA 02115 p 617 536 3399 f 617 536 4499

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