Commerce Insurance

 

Problem: As deregulation changed the auto insurance landscape in Massachusetts and competition flourished, Commerce Insurance prepared to defend their dominance in the market.

Solution: Print, broadcast and out-of-home campaigns communicated Commerce Insurance's "reassuring" brand promise and further demonstrated the carrier's leadership position. Commerce retained 32% market share.

 

Radio: copy

Oak Tree

 

 

Note

 

 

 


 

Other Projects for Commerce Insurance

 

 

Advertising







RECENT BLOG POSTS

Has disruptive advertising gone too far?
Feb 18 2013
Posted by kaminskybrandgroup

Because it’s the cup
May 05 2012
Posted by kaminskybrandgroup

My Ideal Work Day
Mar 23 2012
Posted by kaminskybrandgroup

TWITTER

361 NEWBURY STREET, BOSTON MA 02115 p 617 536 3399 f 617 536 4499

HOMESite mapprivacy statement

Advertising B2B and B2C print campaings and broadcast
advertising, campaigns, print, broadcast B2B, B2C, creative, marketing, integrated, digital, social media, legal advertising, real estate, schools, education, jewelry, insurance, kaminsky brand, group, strategic
Print and broadcast integrated advertising campaigns with brand challenges, insights and solutions. Broadcast, Digital and Printed solutions.