American Tower Corporation


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Problem: After acquiring one of its largest competitors, American Tower Corporation, became the largest owner/operator of wireless and broadcast towers in North America. Our challenge was to re-establish the American Tower brand and communicate its leadership position.

Solution: With over 30,000 sites across North America, our strategy was to demonstrate American Tower's reach, expertise and management structure. The advertising campaign reinforced the American Tower brand while highlighting their footprint across America.


 


 

 


 

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361 NEWBURY STREET, BOSTON MA 02115 p 617 536 3399 f 617 536 4499

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Advertising B2B and B2C print campaings and broadcast
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Print and broadcast integrated advertising campaigns with brand challenges, insights and solutions. Broadcast, Digital and Printed solutions.