Edwards, Angell, Palmer & Dodge


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Background: A communications message was developed that highlighted the combined strengths, experience, expertise and expanded geographic reach of the firm while retaining the same values and personal service prior to the merger.

Challenge: Our challenge was to define their brand position, create awareness of EAPD and familiarize current and prospective clients of their combined strengths and enhanced resources.

Solution: A communications message was developed that highlighted the combined strengths, experience, depth, expertise and expanded geographic reach of the firm while retaining the same values and personal service prior to the merger.

The tagline “Turn on the Power” expressed the energy, strength and vitality of the firm and become one of the major unifying elements for all other marketing materials includingcorporate and practice group advertising.


 

 


 

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Case studies for Kaminsky Brand Group Clients
Commerce Insurance, Edwards Angell, Mount Alvernia, problem, solution, strategy, marketing goals
Case studies of kaminsky brand group clients, with problem, solution, brand insights and examples of creative